In recent times TikTok has become one of the most wildly used applications. Users from all around the world make short videos of any genre, for example, dance routines or short food recipes. Tiktok initially famous for its lip-syncing videos has now emerged into a much bigger platform introducing emerging talents to us every single day. It has become such a platform that people are becoming TikTok stars and are starting to earn money. while TikTok directly does not pay many TikTokers get to promote stuff and get brand deals thus earning money.
It is very difficult to know when to post content on your TikTok account as through the millions of videos yours can get ignored easily if you do not schedule its posting time. One of your videos may get on trending while the other one does not!
Why does Posting at a Certain Time Matter?
TikTok posting times matter a lot. Posting times are significant to trigger the algorithm thus resulting in your video getting more views. It is dependent on the TikTok algorithm whether to make a video seen depending on its watch time as well as the engagement that it receives.
It is important to consider the timings of posting a video. If many people are not watching TikTok at the time of posting it is likely for you to get ignored. Therefore, you must post a video when most people are online.
What is the Best Time to Post on TikTok?
The best times to post on TikTok were calculated using a huge study analyzing 100,000 posts by influencer marketing Hub. Content posted in these times will result in the videos getting on trending as well as gaining more audience as a result. These times according to them are the best for posting. (All of them are in EST)
- Monday: 6AM, 10AM, 10 PM
- Tuesday: 2 AM, 4 AM, 9 AM
- Wednesday: 7 AM, 8 AM, 11 PM
- Thursday: 9 AM, 12 PM, 7 PM
- Friday: 5 AM, 1 PM, 3 PM
- Saturday: 11 AM, 7 PM, 8 PM
- Sunday: 7 AM, 8 AM, 4 PM
The three times in bold are considered to be the more preferable times of posting on TikTok. Although these times are wildly researched and are a standard of when is good to post on TikTok other factors should also be considered. It is important to be aware of specifically your audience.
Figure Out The Best Time to Post For Your Audience
TikTok has made it very easy to locate your audience by introducing the analytics feature. Analytics will indicate how many followers do you have, their gender as well as where are they from. However, you will have to shift to TikTok pro to access this feature. This is how you can turn on the analytics feature
- Open the TikTok app and open your profile.
- By tapping the three dots at the top right go to settings and then privacy.
- Click on ‘Manage Account’ and then ‘switch to pro account’.
- Go to settings once again then privacy menu/ click on ‘creator tools’
- Click on Analytics, now you are all set to view audience statistics.
Once you have follower statistics you can find out different things that will help in finding out when your audience is most active. Mostly by finding out where most of your audience live you will have a fair idea of when to post as you will be well aware of time zones and will figure out the most viewing time. Other factors like their age also matter in their time of viewing.
Best Ways to Grow on TikTok
People are always looking for new ways to grow on TikTok. Here are some ways you can increase your fan following and further grow on TikTok.
Produce more Content
Creating more content always boosts activity as the audience is also keen on watching new content. Your videos will also follow new trends that will become trending.
Collaborating with Fellow TikTokers
collaborating with other TikTokers will result in more recognition as their audience will also be viewing your content.
Following other trending challenges will make you popular hence landing you on the For You page. Thus, gaining more audience as a result.
The best time to post on TikTok is when your audience is most active. To find out when your audience is most active you need to understand your audience by viewing their statistics.