In the last few years, the concern regarding the usage of social media has come to light and people are discussing the benefits of the use of social media. Many surveys and studies have been performed to understand the trend of social media usage across the globe and how people are benefitting from this trend.
With or without concern the number of people using social media continues to expand in the underdeveloped and developing countries whereas it stayed high for the developed countries. People from the developed and the developing economies are taking the advantage of internet usage to its fullest whereas the digital divide gap begins to shrink between the wealthy and the developing economies.
A survey performed showed that among the 19 most developing economies, a steady increase has been showing in internet usage over the last five years. Between the years 2013 and 2014 with stats, a median of 42 percent has been observed across these 19 countries saying that they use social media or they own the smartphone least occasionally. Within just five years in 2017, the median of 62 percent was found who said that they use the internet and were online.
Same situation was observed in the smartphone industry, during 2013 to 2014 a quarter of people of the emerging economies reported that they own a cell phone and by 2017 the number of users owning a smartphone risen to almost 42%, and among the already advanced economies 72% of the people showed ownership of cell phones and this percentage was same as of 2015.
The pattern for both the smartphones as well as for internet usage has shown almost the similar trend and the number of usage and ownership exhibit the high rates in developed countries whereas in the developing and the underdeveloped economies the trend was seen to be increasing at a rapid rate thus narrowing the gap between not at all owning a cellphone to owing a mobile device.
Landline phone usage has drastically decreased with the ownership of phones in both the developing and the underdeveloped markets.
Social media is one of the most popular characters for any smartphone. The increase in social media followers has been directly linked to the ability of a cellphone to operate on the internet. This means more smartphones means more internet or social media users.
These high rates have been continued to show an increasing trend for the past five years, irrespective of developing or the underdeveloped countries both share the same trend which is more surprising. For example, with a survey, it has been found that 75% of the adults in Jordan told that they use social media actively, which means that almost eight out of ten Jordanians are using the internet.
The internet penetration rate is measured by the usage of the internet and the ownership of smartphones. This rate has remained high in Europe and North America whereas it showed a rapidly increasing trend from the developing and the underdeveloped countries.
Social Media For Business Marketing
More often, different small business owners use social media to promote their businesses and generate sales. There has been a huge shift in marketing in the underdeveloping countries. They have started to rely more on social media than ever before.
Depending on the business nature, they use different social media platforms such Facebook, YouTube, Twitter, LinkedIn, Instagram, Pinterest. However, it’s not easy to get noticed as all these platforms are over-crowded with brands, businesses, and influencers.
So, to stand out, you can take advantage of different promotional services no matter where you live. As an example, buying YouTube comments may boost your organic growth and ranking on the platform while generating business.