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Benefits of Marketing on TikTok
TikTok is one of the most used apps in the world these days with more than 500 million active users. It’s popularity and engagement is very strong which makes marketing so easy for brands. The five major benefits of marketing on TikTok are as follows :
- TikTok has a huge audience base that can be targeted to market one’s products.
- User engagement is a lot greater than other apps. A TikTok user opens this app many times a day which makes it easier to reach them.
- TikTok has many Local Creators who come from small cities and towns. Through them, one’s product can reach to locals easily.
- TikTok has recently launched its own advertising platform called TikTok Ads, where businesses now can advertise their products.
- Branded videos can be made on TikTok to solely promote and advertise brands which makes marketing an easy task.